Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
For Those Ready for Real-time Advertising, Promoted Trends Presents Opportunity
Blog PostBack in April, Peter Kim and I encouraged advertisers to wait until more information was released about Twitter's new ad platform before jumping on the Promoted Tweets bandwagon. We advised brands to find success with regular tweets (the basics) before diving into Promoted Tweets - a new hybrid of paid and earned media. Since that time we have observed how bleeding edge brands like Virgin America and Coca Cola have experienced off-the-charts social media engagement with Promoted Trends, a new advertising concept Twitter began testing back in June as an extension of the Promoted Tweets platform. Promoted Trends are topics already trending on Twitter (meeting a minimum level of popularity) that advertising partners can link their Promoted Tweet to, which guarantees greater visibility and reach for brands.
Promoted Tweets: Let the Facts do the Talking First
Blog PostThis week Twitter unveiled a new advertising platform called Promoted Tweets during its Chirp conference. Twitter developed Promoted Tweets with the vision of a new hybrid model of paid and earned media where advertisers will pay for prime real estate on Twitter based on how well a tweet resonates with viewers. This blog post states the facts we have gathered about how it will work.
Promoted Tweets: A Necessary Evil
Blog PostTwitter's much anticipated advertising platform launched yesterday. I think smart marketers shouldn't jump in right away, but instead watch bleeding edge brands run their experiments now and learn from the successes and failures.
