Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
101 Examples of Social Business ROI
Blog PostA few years ago, I put together a list of social media marketing examples. The list contains 324 examples of brands putting social media to use and at that point in the social media industry’s evolution, it was the best of what was around (and still might be). Now that initiatives have been in market,
Communicating the Value of Social Business
Blog PostFor those who have been working in the social computing sphere the last few years, either externally or internally, it’s become abundantly clear to us that all business is becoming Social Business. For the rest of us who aren’t there yet, major change is still evident: The Web itself has become pervasively social as we’ve
Treat Your Community Like a Business Asset
Blog PostIntuit is frequently referred to as one of the rare examples of a successful social business that operates within the confines of a regulated industry. Christine Morrison, Intuit’s Social Media Marketing Manager and architect of much of this success, recently shared some lessons learned from Intuit's journey at Social Business Summit 2010.
The Marketer’s New Clothes
Blog PostNot too long ago there was a marketer, who was obsessively focused on “the next big thing” and spent a great deal of his budget on the latest fads; his only ambition was to be written up in Ad Age and Brandweek. He did not care for sales spreadsheets and customer databases did not interest him; the only thing that really interested him was to focus on the next brand campaign...