For those who have been working in the social computing sphere the last few years, either externally or internally, it’s become abundantly clear to us that all business is becoming Social Business.
For the rest of us who aren’t there yet, major change is still evident: The Web itself has become pervasively social as we’ve changed [...]
Intuit is frequently referred to as one of the rare examples of a successful social business that operates within the confines of a regulated industry. Christine Morrison, Intuit’s Social Media Marketing Manager and architect of much of this success, recently shared some lessons learned from Intuit’s journey at Social Business Summit 2010.
Not too long ago there was a marketer, who was obsessively focused on “the next big thing” and spent a great deal of his budget on the latest fads; his only ambition was to be written up in Ad Age and Brandweek. He did not care for sales spreadsheets and customer databases did not interest him; the only thing that really interested him was to focus on the next brand campaign…