Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
SBS2010 Video: Social Media Marketing at Turbotax
Blog PostIn this video from the Dachis Group Social Business Summit, Christine Morrison of Intuit talks about how Intuit is using social media for customer support, acquisition, and retention. Her talk highlights the recent initiatives with @TeamTurboTax.
SBS2010 Video: Social Psychological Principles of Change
Blog PostIn this video from the Dachis Group Social Business Summit, Kate Niederhoffer from Dachis Group discusses how social psychology helps us understand individuals and how they are affected by the presence of others. We all need to be connected, collaborative, and to be a part of a social group. Kate discusses how understanding this will help you manage change.
SBS2010 Video: Work Like The Network
Blog PostIn this video from the Dachis Group Social Business Summit, GetSatisfaction CEO Lane Becker talk about how businesses can only see explosive success in the networked economy if they can retool their structures, their cultures, and their base philosophies to be more like the Internet itself. The way people interact, communicate, and make decisions needs to become looser, edge-based, decentralized, open, highly interconnected, and transparent -- just to name a few. In this talk, we'll range around between the lofty and the practical, talking not only about what has to change but showing examples of how companies have done this and the kinds of success that can follow
SBS 2010 Video: Humanising the Enterprise for Greater Efficiency and Effectiveness
Blog PostSocial Business Design recognises that the Twenty-First Century company can make better use of the processing power of its people, augmented by network effects, to get the job done. In this video from the 2010 Dachis Group Social Business Summit, Lee Bryant talks about how moving away from the one-size-fits-all factory model of IT, communication and process-driven management makes for a better workplace; but the real benefits to the company can be seen in greater efficiency (lower costs) and more effectiveness (more value). This short talk considers how more intelligent use of social tools, networks and processes can lead to improvements in efficiency and effectiveness within the enterprise today, and address issues of individual and networked productivity.
SBS 2010 Video: The Secret Recipe for Social Media Success at KFC
Blog PostWhile “listening to the voice of the customer” is on practically every company’s customer service mission statement, not everyone is on board with answering when they hear the voice. Has your company’s senior leadership finally signed off on social media as a two-way-communication with your customers? If so, congratulations. Or, condolences. The work is just beginning! In this video, Rick Maynard from Yum! Brands discusses how KFC connects with its customers and the challenges the company faces – from resources to processes.
SBS 2010 Video: How Twitter Changed the Culture of an Organization
Blog PostA Senior Director at Comcast at the time, Frank Eliason spoke at the 2010 Social Business Summit about how Twitter can change the culture of an organization. He discussed how Twitter and other social media spaces have impacted Comcast and their customers. Frank talk about their approach, and some learnings based upon his experiences. This video is a behind-the-scenes look at how listening continues to change the organization every day.
SBS 2010 Video: Breathing Customer Oxygen
Blog PostAt the 2010 Social Business Summit, Sam Decker from Bazaarvoice gave a presentation on breathing customer oxygen, and his four principles for becoming the customer-centric change hero inside your own organization.
What Works in Social Business
Blog PostAt our recent Social Business Summit 2010 in Austin, Dion Hinchcliffe gave a presentation about the state of Social Business Strategies in 2010, and more importantly what is working and why. His 56 slides are included below, in the event that you weren't able to attend the summit. They cover topics such as social business benefits, the social supply chain, and communities.
Christine Morrison on Social Marketing at Turbotax
Blog PostAt our recent Social Business Summit 2010 in Austin, Christine Morrison from Intuit talked about some of the lessons learned in their use of Social Marketing for TurboTax. Her presentation reviews four takeaways, including customer trust and authenticity, based upon her experiences. Below is Christine's slide presentation, which contains the highlights of her presentation.
Charlene Li Discusses Open Leadership
Blog PostAt our recent Social Business Summit 2010 in Austin, Charlene Li (@charleneli) gave us a look into some of the content from her new book Open Leadership, which is now available on Amazon.com. In her presentation she makes the case for Open Leadership, and talks about leaders who have the confidence to give up control, but still be in command. Below is Charlene's slide deck from the presentation, giving you a brief glimpse into the content of her talk.