Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
How are you measuring your social media game?
Blog PostI recently presented on the topic of social media measurement recently at two great social media camps. As part of my talks, I discussed the role of scorecards in approach. What's your system for scoring your social business?
Fans and Followers; Apples and Oranges?
Blog Post“Think of it like a nutrition label” I keep hearing this come up... with respect to LEED certification on buildings, Wal-Mart’s sustainability index, and several other newsworthy scoring systems of late. Is a nutrition label the ultimate scorecard? What’s interesting about nutrition labels is that they present several numbers-- everything isn’t added up into a single grade or score. In today’s business world, there’s a tendency to add everything up, particularly when it comes to incorporating social media metrics as KPIs. This is a trap!
