Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Performance Brand Management: Social Metrics a CMO Could Love
Blog Post, Social Business IntelligenceInsights gleaned from deeper understanding of the social data that drives social performance reveals opportunities not just for social campaigns and experiences, but for brand marketing, customer service operations, and product innovation.
101 Examples of Social Business ROI
Blog PostA few years ago, I put together a list of social media marketing examples. The list contains 324 examples of brands putting social media to use and at that point in the social media industry’s evolution, it was the best of what was around (and still might be). Now that initiatives have been in market,
Don’t be shy. Flaunt your Klout!
Blog PostRemember back in the late '90s when the Internet was still in its infancy and our online lives were identified by the screeching hum of a dial-up connection on a 56K modem, AOL CDs appearing in our mailbox every other week, and those determined, bordering-on-fanatical all-night search binges for lewd photographs of Britney Spears and James Van Der Beek?
The Lucky One
Blog PostToday, I know I am lucky to be surrounded by a group of brilliant colleagues who understand—and innovate on—every facet of the social business. I am also lucky to be in the right place at the right time. Just as my parents eventually realized I wasn’t wasting time on my first social network, companies are overcoming their fear of social and are ready to take their relationships with customers to a new level. This shift can’t be attributed to luck. Luck is too dismissive. This is the natural progression of the business world, and we knew it would come sometime.
Global Social Media Governance and Coordination: The Social Portfolio Problem
Blog Post, Social Business IntelligenceDistributed, decentralized complexity of organizations breeds significant problems and opportunities in managing social business. How do you share policies and procedures when it is unclear who is participating in social media? How do you cross pollinate best practices and innovation that rises up from the genetic diversity offered by mostly autonomous execution? When crisis hits, how do you quickly identify and coordinate the individuals that need to be on message with a response?
More Serendipitous Social Upside Vignettes
Blog PostContinuing with my series on unexpected windfalls and other business benefits realized from socialworking, here are two more examples. I need to anonymize these to protect the member companies. One is a large retailer, the other is a large life sciences multi-national. Social Delivers the Goods We’ve all had that experience when we waited for
Attributes of a Socially Optimized Business
Blog PostWhere are you on the course from Start to Social?
The Power of People #et11
Blog PostLast week at ExactTarget Connections 2011, I delivered this presentation to kick off the final day of the conference.
Gen Y for Social Business
Blog PostSlightly adapting Gandhi’s famous words, I would assert, Gen Y will fuel the change we are in the world; particularly in the world of business. I’m not alone in my feeling – 82% of Gen Y worldwide believe “[Our] generation has the power to change the world” (EURO RSCG). Such optimism, I understand, is characteristic of many generations before us, and their contributions to the world of business should not be underestimated. However, now it is Gen Y’s time to shine and we are introducing new expectations and skills to the workplace. Our general drive to learn, rejection of the status quo, and desire to connect, if enthusiastically embraced by businesses, will fuel the cultural and systematic changes fundamental for businesses to become more social businesses.
Converging on the Social Enterprise
Blog PostI was in San Francisco last week for Dreamforce, the yearly confab for Salesforce that has had a major focus on social business the last couple of years. There's little doubt that Marc Benioff clearly sees the very near future of business, and it's something he calls the social enterprise. While you can read my blow-by-blow of the opening presentation, which was one of the most impressive cases for becoming a social enterprise yet made in my opinion, the process of social business transformation is a complex one and isn't going to be made so explicitly by many firms.
