Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Performance Brand Management: Social Metrics a CMO Could Love
Blog Post, Social Business IntelligenceInsights gleaned from deeper understanding of the social data that drives social performance reveals opportunities not just for social campaigns and experiences, but for brand marketing, customer service operations, and product innovation.
Social Business Intelligence: Positioning a Strategic Lens on Opportunity
Blog PostRecently I've been tracking the growth of social analytics and the means of delivering well on it. Connecting it to the needs of the business is the next step beyond basics of collating, aggregating, and identifying patterns in what the world is doing that affects your organization. On ZDNet recently, I explored the rapidly growing trend of big data. Collectively, big data represents a set of highly innovative new ways that companies are developing to distill value from the sheer scale, richness, and complexity of today's vast networks of people and their data, of which the Internet is just the biggest example. It is social media in particular, however, where big data and business value intersect.
Looking to the Frontiers of Social Business
Blog PostRecently I've been taking a close look at what is coming next in social business. While social media has grown to become standard in just about every company's business portfolio, it's just as clear that things are not standing still. The business blogs and customer forums of a half decade ago are still here (and still important), but the larger strategic discussion has moved on well beyond them to more transformative thinking, with approaches to match.
Connecting Digital Strategy with Social Business and Next-Gen Mobility
Blog PostHow do the overarching digital strategies of today's 21st century enterprise relate to social business and smart mobility? It's a question I've been asked more and more frequently as these two major new trends become primary areas of focus in organizations around the world. The reality is today that large organizations continue to struggle with how they are organizing around digital strategy in general. In this context I'm referring primarily to Web strategy -- including the various aspects of a business it touches -- since that's almost entirely where digital is headed as a whole. One of the aspects that stands out the most when I've worked with companies recently is that most traditional businesses often have a dramatically lower level of maturity around digital delivery of their capabilities than native Web firms. This despite it being almost twenty years since the Web arrived. It's clear there is significant impedance between the way digital business works and the way many companies still operate.
The impact of social media on IT
Blog PostYesterday I explored in detail on ZDNet some of the issues that businesses are encountering as social media moves into the enterprise space in a truly strategic way this year. Not only is there a proliferation of new applications for external and internal social media, but traditional business applications are often getting social media capabilities
Social CRM = Consumer Engagement
Blog PostCustomer relationship management has been a difficult and expensive concept for many businesses to operationalize into reality, primarily because CRM implementation focused heavily on technology rather than process and culture. Social media creates new intelligence sources while requiring new processes and tools to manage unstructured information flow.
Six Social Business Trends To Watch
Blog PostIt will come as little surprise to readers here that businesses this year have been getting increasingly serious about social media as they find that their customers are spending a rapidly growing amount of time there. The most recent numbers show that Americans are spending nearly a quarter of their online time in social networks, far ahead of other forms of Internet activity. The numbers worldwide aren't much different and implications for businesses are many and varied. I've explored these extensively before and it goes well beyond such ideas like "Facebooking" the enterprise. Yet due to the top-down way most organizations operate, businesses continue to fall behind what's happening in the marketplace today. Unfortunately, the underpowered, non-scalable, expensive, and fundamentally limited value creation techniques of yesteryear won't begin to suffice in today's rapidly emerging Social Business landscape.
Communicating the Value of Social Business
Blog PostFor those who have been working in the social computing sphere the last few years, either externally or internally, it’s become abundantly clear to us that all business is becoming Social Business. For the rest of us who aren’t there yet, major change is still evident: The Web itself has become pervasively social as we’ve
Defining Social CRM
Blog PostCustomer relationship management has been a difficult and expensive concept for many businesses to operationalize into reality. The rise of social media offers new opportunities and challenges, creating new intelligence sources while requiring new tools to manage unstructured information flow. I've adapted a couple slides from my colleague Dion Hinchcliffe, which you can download within this post.
Webcast: Your Customers Are Everywhere. Are You?
Blog PostI'm hosting a webcast next week with the newly merged Scout Labs and Lithium Technologies. We'll be discussing Social CRM - for more details and to register, use the link within this post.