SXSWi 2011: Activating Business Social Graphs
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2 posts tagged Social Graph
Three Masquerades of Metrics
Posted on November 3rd, 2009 By Kate Niederhoffer
There are three major opportunities that could help unlock the value of conversations and other social interactions. But first, we have to overcome some very basic human tendencies: the ease of counts, the shine of the surface, and the convenience of snapshots. We need to abandon some traditional standards and stop forcing social data into shapes and sizes that work for other media measurement. Tomorrow is about patterns, depth, and dynamic metrics.
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Categories: Blog Post
Tags: Measurement, Metrics, Social Graph
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