Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
The Social Graph + Reward Programs + Game Mechanics = Goodness
Blog PostReward, Affinity and Loyalty programs have been around for years. With the democratization of social technologies and shift in consumer behavior, the time has come to take a fresh look at the strategy and execution of these programs. The majority of large organizations are behind the curve on marrying Reward programs with the social graph, social actions, and game mechanics. This is why most Reward programs are bland; they lack fun and deep, rich consumer engagement.
SXSWi 2011: Activating Business Social Graphs
Blog PostSound familiar? The state of now for you is a game of whack-a-mole. You are looking for a future state of scalability for you, your team and your business. For a solution, read on...
Three Masquerades of Metrics
Blog PostThere are three major opportunities that could help unlock the value of conversations and other social interactions. But first, we have to overcome some very basic human tendencies: the ease of counts, the shine of the surface, and the convenience of snapshots. We need to abandon some traditional standards and stop forcing social data into shapes and sizes that work for other media measurement. Tomorrow is about patterns, depth, and dynamic metrics.
