Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
A Lesson from Parkour for Social Business
Blog PostAfter watching a Red Bull video featuring Parkour practitioner Ryan Doyle catapulting over buildings and rooftops in Mardin, Turkey, I was struck by how we can take a lesson from this sport and art in our approach to social business. Drive forward, never backwards. Use mental resolve to face obstacles with grace, strength and originality.
Marketing Efforts that are Social and Experiential Win at SXSW, Part 3
Blog PostI outlined my favorite three marketing initiatives from South by Southwest® Interactive in my last blog posts, and I wanted to end this series by outlining the larger list of marketing efforts that I saw, or really, those that I noticed. The main event sponsors: SXSW® Interactive had, by my count, 12 main sponsors. The
Marketing Efforts that are Social and Experiential Win at SXSW Interactive, Part 2
Blog PostToday I’ll talk about more marketing initiatives that I found to be winners at SXSW Interactive. I found the "Catch a Chevy" and free Intuit pedicab's to be some of my favorites.
Marketing Efforts that are Social and Experiential Win at SXSW
Blog PostThe real winners in my book are those marketing efforts that were both experiential and social in nature. I think to cut through the noise and craziness that is this huge event, I need to physically experience something, as well as be excited enough about it to share with my friends.
The Intention Economy
Blog PostThe Intention Economy is a phrase first coined by Doc Searls (@dsearls) in an article in the Linux Journal in 2006. While people were discussing attention scarcity, Doc argued that knowing peoples intentions was far more important to marketers than getting their attention. An earlier reference to consumer intention was described by John Hagel (@jhagel) in his 1999 book Net Worth as well. If you look at the trend in social consumer websites you can see that their thoughts are starting to seem visionary, and there are some corollaries in the enterprise.
