5 posts tagged social media marketing

The Risk And Reward Of Collaboration

Posted on August 24th, 2010 By Cynthia Pflaum

Yes, collaboration has risks. There. I said it.

As my colleague Kate Rush Sheehy pointed out recently, forming a company’s social business strategy and resources requires speed and scale — and for some organizations these two qualities don’t come naturally. Many employees fear the departmental silos they don’t understand. The complex processes that don’t always work. And the colleagues they don’t know — constantly concerned these people will object to their ideas, plans, or points of view. This sometimes irrational worry can frustrate employees, but inactivity typically persists within their organizations anyway. Some companies refuse to let these concerns constrain them, and are trying to do things a little differently.

Balancing Brand and Supporting Personalities

Posted on July 19th, 2010 By Peter Fasano

This was a eventful week for brands in social media. Personalities representing brands were in the spotlight for entertaining us in Social Media Marketing and helping us in Social Media Servicing.

Dachis Group Social Software Resource Wiki

Posted on November 24th, 2009 By Jeff Dachis

Dachis Group researches, tracks, and utilizes many different technology tools on behalf of our clients. We thought it would be a good idea to share our initial efforts and ask for contributions to make it better.

Social Business Design. The Enterprise is Dead. Long Live the Enterprise.

Posted on November 9th, 2009 By Jeff Dachis

Social Business Design: The Enterprise is Dead. Long Live the Enterprise. A Focused Enterprise for a Networked Economy.

Enterprise 2.0, Social Media Marketing, and Social Business Design

Posted on October 14th, 2009 By Peter Kim

How do you refer to “this space”? If you’re from a marketing or communications background, you likely refer to “Social Media Marketing.” If you’re from an IT background, you likely refer to “Enterprise 2.0.” There’s nothing wrong with these terms, but it’s time for us to straighten out terminology, especially when it comes to Social Business Design.

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