Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Connecting Employees to Social Media: New Possibilities
Blog PostRecently I've been exploring the best ways for companies to establish their workers successfully in the use of social media, both internally and externally to their organizations. Driving adoption and effective uptake of social tools varies rather widely in how easy and quickly it is to for a given business to realize. For example, this process is the most challenging for regulated industries as I deconstructed at length on ZDNet this week. Yet it's the same issue for all firms: How do we quickly and effectively deal with issues surrounding risk, control, and trust so that we can get to the good part and reap the rewards of social media engagement?
SXSWI: Social Policies & Corporate Culture
Blog PostLast weekend, I had the privilege of speaking at SXSW Interactive, for the first time ever. My and Kate Rush Sheehy's panel submission was accepted into the Future15 Social Business track session. (And I, depending on how you look at it, drew either the short or the long straw and ended up speaking on behalf of the two of us.) David Meerman Scott moderated a "speed dating-esque" 2.5 hour session: ten panelists spoke for 15 minutes each on a distinct topic related to social business. My topic was "Social Policies & Corporate Culture."
SXSWi 2011: Social Media Policy
Blog PostYou're not still using a social media policy that you found on the internet and ran a find-and-replace using your company name, are you? If so - even better, if you're not - you might find this SXSWi 2011 panel covering how social policies affect company culture of interest.
Your Policy Should Reflect YOU
Blog PostEarlier this week, my colleague, Kate Rush Sheehy, posted about the importance of implementing corporate social media policies, and I couldn’t agree with her more. Policies should be firmly in place before a company attempts any internal or external social initiative.