5 posts tagged Social Media

The abundance of opportunities to communicate in social media can be the medium’s greatest curse. Abundance means brands don’t consider their actions the way they do elsewhere where a scarcity demands a clear justification for participation. The result? Low-effort, but low-value communications that are a lot like white bread: cheap, easy and not particularly good for you. The fact is that brands can do better. They can eat whole wheat (even if it doesn’t taste as good).

A major component of Social Business Design is developing a staffing model to support our clients’ desires to harness opportunities presented by customer participation. A question we have had to address at Dachis Group is whether or not any of the new social roles we recommend can be outsourced. I asked this question to the panelists of a session I moderated at Enterprise 2.0 2010 this month in Boston. In this blog post, I give my own point of view.

For those who have been working in the social computing sphere the last few years, either externally or internally, it’s become abundantly clear to us that all business is becoming Social Business.
For the rest of us who aren’t there yet, major change is still evident: The Web itself has become pervasively social as we’ve changed [...]

A while back I wrote a post titled “How to Spot Social Media Snake Oil.” Not long after, BusinessWeek’s Stephen Baker ended up writing a sort of mainstream media version of it citing lots of sources and examples. What does life look like after social media snake oil?

Social Business Design: The Enterprise is Dead. Long Live the Enterprise. A Focused Enterprise for a Networked Economy.