Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Dachis Group wins Dell’s #ed4good Program
Blog PostDachis Group won Dell's #ed4good program through a social media awareness campaign and brought home $10,000 for the Sustainable Food Center, a local non-profit.
Facebook and Twitter are Shadow Customer Support
Blog PostAs Social Business matures to business as usual, social media strategies and tactics must move beyond listening and unstructured engagement.
How Investor Relations Should Get Started in Social
Blog PostSeventy-nine percent of Fortune Global 100 companies are using at least one social media platform. But according to a survey by BNY Mellon, only 9% of global senior level investor relations professionals are using social media for IR communications. Investors are a critical audience for a company to engage and data suggest blogs and social networks are appropriate channels. So why is investor relations shying away from social?
Are we bolder online?
Blog PostI’ve read a couple of articles recently that got me thinking about how social media and the ease of access to publishing online embolden people. Basically what I’m getting at here is simply pondering the question, are we bolder online than we would be in face-to-face interactions or situations?
Altimeter: Career Path of the Corporate Social Media Strategist
Blog PostAltimeter Group recently completed research into the career path of the corporate social media strategist. My reflections on the data and analysis follow.
Four good examples of social media campaigns
Blog PostEarlier this month, I led judging in the social media strategy category for the 4A's 2010 Jay Chiat Awards. These are the award winners.
Introducing The Social Business Unit
Blog PostOne of the trends that we clearly see this year is that organizations are taking stock of all their social media efforts, internally and externally. Usually they are trying to get beyond the initial learning years and the resulting early chaos to determine how they should best be structured to deal with what has become the world's largest and most engaged marketplace. And, while everyone can and should be a foot solider in the modern social enterprise, businesses are also starting to realize that the days of isolated tactical experiments are drawing to a close.
Turning Social Handraisers into Social Sales
Blog PostHere at Dachis Group we frequently field requests from current and potential clients on how best to establish and implement a social servicing process. It's really not that surprising. Widely publicized successes like ComcastCares combined with fiascos like Dave Carrol's "United Breaks Guitars" have forcibly made companies understand the value of a rock-solid social servicing process. What is surprising to me is how infrequently the conversation turns to wringing additional incremental sales out of social media by focusing on social handraisers.
Put Your Social Communications on a Diet
Blog PostThe abundance of opportunities to communicate in social media can be the medium's greatest curse. Abundance means brands don't consider their actions the way they do elsewhere where a scarcity demands a clear justification for participation. The result? Low-effort, but low-value communications that are a lot like white bread: cheap, easy and not particularly good for you. The fact is that brands can do better. They can eat whole wheat (even if it doesn't taste as good).
Adding Color to the Outsourcing Social Media Debate: What Not to Outsource
Blog PostA major component of Social Business Design is developing a staffing model to support our clients' desires to harness opportunities presented by customer participation. A question we have had to address at Dachis Group is whether or not any of the new social roles we recommend can be outsourced. I asked this question to the panelists of a session I moderated at Enterprise 2.0 2010 this month in Boston. In this blog post, I give my own point of view.