Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
The Lucky One
Blog PostToday, I know I am lucky to be surrounded by a group of brilliant colleagues who understand—and innovate on—every facet of the social business. I am also lucky to be in the right place at the right time. Just as my parents eventually realized I wasn’t wasting time on my first social network, companies are overcoming their fear of social and are ready to take their relationships with customers to a new level. This shift can’t be attributed to luck. Luck is too dismissive. This is the natural progression of the business world, and we knew it would come sometime.
The Social Business Stack: The Elements
Blog PostTrying to stay up-to-date with the many moving parts of social business can be a full time job today. The technologies, trends, and techniques of social media as applied to business is evolving constantly and moving so quickly that it can be difficult to understand how all the pieces currently fit together. In information technology, we have long used the stack model to break down the description of a complex system into sets of related functions. It's not perfect in that it's a static view, and social business is very dynamic, but it's a good start and lets us achieve some useful intellectual control over the elements of social business and how they relate to each other.
Moving Beyond Systems of Record to Systems of Engagement
Blog PostWhen we look back at the first decade of the 21st century, it will be obvious that a few momentous changes in the business and computing landscape occurred. Of these, one of the most profound has been a decreasing emphasis on systems of record and the move towards what are called systems of engagement. Over the last 30 years, information technology has transformed the business landscape by capturing, structuring, and automated a growing percentage of the information that our businesses require to operate. This has offered a multitude of benefits to the organizations that have heavily invested in IT, not the least that information technology has been the one area where world class companies typically invest more than average performers. This is in contrast to finance, HR, or procurement, where the best companies usually spend far less than middle-of-the-road companies.
Are we bolder online?
Blog PostI’ve read a couple of articles recently that got me thinking about how social media and the ease of access to publishing online embolden people. Basically what I’m getting at here is simply pondering the question, are we bolder online than we would be in face-to-face interactions or situations?
Networked for Intelligence
Blog PostFreeing the flow of information so more people can act on it is a major benefit of social business design. Social technologies combined with corporate culture that supports information sharing behaviors enables a networked infrastructure. The networked infrastructure helps break down information silos to create a marketplace for information exchange.
Kodak’s Tom Hoehn on Designating Official Social Roles
Blog PostOne of the key questions Dachis Group clients face on their journey toward social business transformation is when, if ever, to establish designated social roles in existing business units. This is a serious question as headcount begets expense and expense demands ROI. There is no "one size fits all" approach to designating official social roles, but it can be instructive to review the rationale of experienced brands who have already taken the plunge. To that end, Caroline Dangson and I recently contacted Tom Hoehn, Director of Interactive Marketing and Convergence Media at Kodak, to discuss his recent appointment as Chief Listener to the Kodak social media team. Below, please find the transcripts from an e-mail interview on the topic.
