2 posts tagged Social Psychology

Dachis Group Social Business Summit 2010 Preview; Kate Niederhoffer on Change

Posted on March 10th, 2010 By Bryan Menell

Kate Niederhoffer will be presenting at the Dachis Group Social Business Summit 2010 on the topic of how to use some principles of social psychology in your organization to help manage and understand how people react to change.

Social Should Imply Specificity

Posted on October 7th, 2009 By Kate Niederhoffer

There’s an inherent problem with the word social. Not “social media” or “social business.” Just social. The problem is, it doesn’t incorporate any sense of specificity to it. People are left to think that all things social are massive connectivity festivals. Really, being social is about connecting with sensible, specific others, typically, for specific reasons.

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