I was disappointed not to make it over to New York for Stowe Boyd’s Social Business Edge conference yesterday, due to the ashpocalypse. When it became clear travel was impossible, I agreed with Stowe to record a video of my talk instead, which is embedded below (21mins) minus a couple of late night editing mistakes from the original that was shown yesterday.
So, your business wants to be more “socially calibrated.” You bought the tools, but no one is using them. You have a Twitter account, but no one is responding to tweets. You are confused because when you said, “Let’s do social,” everyone said “YES!” So, what now? You must address corporate culture, which means you need to examine internal behaviors.
Kate Niederhoffer will be presenting at the Dachis Group Social Business Summit 2010 on the topic of how to use some principles of social psychology in your organization to help manage and understand how people react to change.
There’s an inherent problem with the word social. Not “social media” or “social business.” Just social. The problem is, it doesn’t incorporate any sense of specificity to it. People are left to think that all things social are massive connectivity festivals. Really, being social is about connecting with sensible, specific others, typically, for specific reasons.