Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Building a Business Case for Customer Community
Blog PostOne of the biggest issues we see today with branded customer communities in the enterprise is the creation of digital islands failing to foster an engaged community. We often find this issue is due to lack of careful planning that accurately illustrates the level of commitment required to build and sustain the community. Many companies dive right into building a community before realizing just how time- and budget-consuming such an initiative will be. Building a branded community ain't cheap, ain't easy and ain't fast. Take the time to plan for success and build a detailed business case for community.
Planning a Community Is Like Planning a Wedding
Blog PostI tweeted recently that all of the details of planning an online community reminded me of planning a wedding. I submitted the tweet at the very moment I felt overwhelmed by the details of coordinating so many moving pieces weeks before launching the community. In this blog post, I share the lessons I have learned so far in community planning to avoid losing your cool over the details before launch.