Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
How Gen Y Want to Learn
Blog PostHow would you create your ideal learning experience for work-related learning? What would it look like, where would you be? Who would you be with? How long would it last for? Would you be creating anything, interacting with anyone, discussing, reflecting, listening, watching, experiencing?
Converging on the Social Enterprise
Blog PostI was in San Francisco last week for Dreamforce, the yearly confab for Salesforce that has had a major focus on social business the last couple of years. There's little doubt that Marc Benioff clearly sees the very near future of business, and it's something he calls the social enterprise. While you can read my blow-by-blow of the opening presentation, which was one of the most impressive cases for becoming a social enterprise yet made in my opinion, the process of social business transformation is a complex one and isn't going to be made so explicitly by many firms.
The Path to Co-Creating a Social Business: The Early Adoption Phase
Blog PostThe figures vary but in the last several years a major change has begun in organizations around the world. Sometimes the efforts are small and unsanctioned, sometimes they are big and bold, but increasingly businesses are employing social media strategically to engage deeply with both their workers and customers. We see this all the time
Looking to the Frontiers of Social Business
Blog PostRecently I've been taking a close look at what is coming next in social business. While social media has grown to become standard in just about every company's business portfolio, it's just as clear that things are not standing still. The business blogs and customer forums of a half decade ago are still here (and still important), but the larger strategic discussion has moved on well beyond them to more transformative thinking, with approaches to match.
Connecting Digital Strategy with Social Business and Next-Gen Mobility
Blog PostHow do the overarching digital strategies of today's 21st century enterprise relate to social business and smart mobility? It's a question I've been asked more and more frequently as these two major new trends become primary areas of focus in organizations around the world. The reality is today that large organizations continue to struggle with how they are organizing around digital strategy in general. In this context I'm referring primarily to Web strategy -- including the various aspects of a business it touches -- since that's almost entirely where digital is headed as a whole. One of the aspects that stands out the most when I've worked with companies recently is that most traditional businesses often have a dramatically lower level of maturity around digital delivery of their capabilities than native Web firms. This despite it being almost twenty years since the Web arrived. It's clear there is significant impedance between the way digital business works and the way many companies still operate.
Social Business Strategy: The CIO Shortlist
Blog Post, The Connected CompanyOn and off over the last year on ebizQ, in an ongoing series for large enterprise CIOs, I’ve been exploring how social business has begun overtaking the ongoing transition to digital business in many companies. The majority of large organizations have been investing in their digital business capabilities for over a decade now with varying
Moving Beyond Systems of Record to Systems of Engagement
Blog PostWhen we look back at the first decade of the 21st century, it will be obvious that a few momentous changes in the business and computing landscape occurred. Of these, one of the most profound has been a decreasing emphasis on systems of record and the move towards what are called systems of engagement. Over the last 30 years, information technology has transformed the business landscape by capturing, structuring, and automated a growing percentage of the information that our businesses require to operate. This has offered a multitude of benefits to the organizations that have heavily invested in IT, not the least that information technology has been the one area where world class companies typically invest more than average performers. This is in contrast to finance, HR, or procurement, where the best companies usually spend far less than middle-of-the-road companies.
What Counts When Counting Fans
Blog PostSocial thought leaders have formed a consensus around fan counting: don't do it. The argument: if you measure what you manage, and you are only measuring fan counts, then you might rely on short term acquisition tactics that fail to result in long term engagement. And yet we hear every day that while a Social Strategy Director is focused on engagement, the Senior VP or CMO and even members of the board want to understand the plan to reach higher fan and follower acquisition benchmarks.
Organizing for social business: The issues
Blog PostHow best can employees and managers adapt to today's changing and increasingly social workplace? This has become one of the central questions as organizations look at social computing as a new primary channel in their organization, both amongst their workers as well as for their customers and business partners.
Can they act on it?
Blog PostLately, it feels like every company has or is developing a framework for its use of social technologies. But many organizations fail to plan for the in-between — the place where frameworks end.
