Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Banking on the just noticeable difference
Blog PostConsidering business strategy in the payments industry.
Introducing The Social Business Unit
Blog PostOne of the trends that we clearly see this year is that organizations are taking stock of all their social media efforts, internally and externally. Usually they are trying to get beyond the initial learning years and the resulting early chaos to determine how they should best be structured to deal with what has become the world's largest and most engaged marketplace. And, while everyone can and should be a foot solider in the modern social enterprise, businesses are also starting to realize that the days of isolated tactical experiments are drawing to a close.
Balancing Brand and Supporting Personalities
Blog PostThis was a eventful week for brands in social media. Personalities representing brands were in the spotlight for entertaining us in Social Media Marketing and helping us in Social Media Servicing.
Seeing What’s Next… at the Social Business Summit 2010
Blog PostClayton M. Christensen describes in his innovation book "Seeing What's Next" IBM's strategy of focusing on designing computing machines where they control and develop everything, going from processor, memory, hard drives, to the operating system and software. This gives IBM full control over the machine so they can heavily optimise all the components and software for maximum performance and reliability.
