Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
SXSW Interactive 2012
Blog PostSXSW Interactive 2012 is going to be a massive event and Dachis Group has submitted fifteen ideas for inclusion.
Designing for Decisions in Social Business
Blog PostThis blog post reviews insights about design decisions from Jared Spool's SXSW 2011 Interactive presentation and the implications for social business design.
Gaming the Enterprise, Part 1 of 2
Blog PostLast week I attended the SXSW Interactive festival in Austin, Texas. Saturday’s keynote was given by Seth Priebatsch, the orange-clad and exuberant Chief Ninja of SCVNGR, a location-based gaming start-up. The title of Seth’s keynote was The Game Layer on Top of the World. As he explained, the changes we’ve observed in social media over the last ten years have culminated in the “social layer.” Real life connections have become online connections. Facebook has become your social life. Twitter has helped you make new friends. The social layer is primarily about these connections. And it’s essentially done being built.
Marketing Efforts that are Social and Experiential Win at SXSW, Part 3
Blog PostI outlined my favorite three marketing initiatives from South by Southwest® Interactive in my last blog posts, and I wanted to end this series by outlining the larger list of marketing efforts that I saw, or really, those that I noticed. The main event sponsors: SXSW® Interactive had, by my count, 12 main sponsors. The
Capturing “It” at SXSW
Blog PostSXSW Interactive (SXSWi) has grown to be my favorite event for professional development. Each year the loose ties of social relationships are rekindled with the serendipitous experiences and conversations that bloom in Austin each Spring. I was first exposed to SXSW in 2000 through the music and coding energy of my colleagues at Arthouse. The
Marketing Efforts that are Social and Experiential Win at SXSW Interactive, Part 2
Blog PostToday I’ll talk about more marketing initiatives that I found to be winners at SXSW Interactive. I found the "Catch a Chevy" and free Intuit pedicab's to be some of my favorites.
Marketing Efforts that are Social and Experiential Win at SXSW
Blog PostThe real winners in my book are those marketing efforts that were both experiential and social in nature. I think to cut through the noise and craziness that is this huge event, I need to physically experience something, as well as be excited enough about it to share with my friends.
SXSWi 2011: The Biz of Buzz
Blog PostWhat do we know from being in the business of buzz since the early days? Dachis Group Kate Niederhoffer, one of the earliest players in the online listening space, shares her thoughts in this SXSWi 2011 panel.
SXSWi 2011: Activating Business Social Graphs
Blog PostSound familiar? The state of now for you is a game of whack-a-mole. You are looking for a future state of scalability for you, your team and your business. For a solution, read on...
SXSWi 2011: Collaboration at Work
Blog PostShouldn't work be social too? If you think so, you might find this proposed SXSWi 2011 panel interesting.