Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Buzz of the Week // Oct. 31 – Nov. 4
Blog PostEvery Friday I will post a collection of the strangest, weirdest, coolest, most curious and most awesome things being discussed and marveled over by the creatives in the Archrival agency from the past week. It could be an image, an animated GIF, a video, an old senior portrait or even a poignant reflection or quote.
Social Business Intelligence: Positioning a Strategic Lens on Opportunity
Blog PostRecently I've been tracking the growth of social analytics and the means of delivering well on it. Connecting it to the needs of the business is the next step beyond basics of collating, aggregating, and identifying patterns in what the world is doing that affects your organization. On ZDNet recently, I explored the rapidly growing trend of big data. Collectively, big data represents a set of highly innovative new ways that companies are developing to distill value from the sheer scale, richness, and complexity of today's vast networks of people and their data, of which the Internet is just the biggest example. It is social media in particular, however, where big data and business value intersect.
Six Social Business Trends To Watch
Blog PostIt will come as little surprise to readers here that businesses this year have been getting increasingly serious about social media as they find that their customers are spending a rapidly growing amount of time there. The most recent numbers show that Americans are spending nearly a quarter of their online time in social networks, far ahead of other forms of Internet activity. The numbers worldwide aren't much different and implications for businesses are many and varied. I've explored these extensively before and it goes well beyond such ideas like "Facebooking" the enterprise. Yet due to the top-down way most organizations operate, businesses continue to fall behind what's happening in the marketplace today. Unfortunately, the underpowered, non-scalable, expensive, and fundamentally limited value creation techniques of yesteryear won't begin to suffice in today's rapidly emerging Social Business landscape.