4 posts tagged Twitter

This was a eventful week for brands in social media. Personalities representing brands were in the spotlight for entertaining us in Social Media Marketing and helping us in Social Media Servicing.

This week Twitter unveiled a new advertising platform called Promoted Tweets during its Chirp conference. Twitter developed Promoted Tweets with the vision of a new hybrid model of paid and earned media where advertisers will pay for prime real estate on Twitter based on how well a tweet resonates with viewers. This blog post states the facts we have gathered about how it will work.

Twitter’s much anticipated advertising platform launched yesterday. I think smart marketers shouldn’t jump in right away, but instead watch bleeding edge brands run their experiments now and learn from the successes and failures.

From a holistic perspective, we talk about the need for organizations to become more socially calibrated—able to adapt and respond to changes both externally and internally. The three areas where emergent outcomes can manifest are, participation with your customers, collaboration between your employees and optimization in the interactions/transactions between your business and its partners. Digging into customer participation, it’s clear that in a networked economy customers demand engagement, information, support and ultimately, value and ecosystems such as Twitter are beginning to deliver here.