Collaboratory
The Collaboratory is our Social Business collaborative lab where we engage and explore an ongoing discussion, share thoughts, opinions, and ideas on Social Business.
Monday Movers: A Closer Look at the Social Business Index
Blog PostThis article was co-authored by Ellen Westcott and Ahmed Khamash. On Fridays, the Atlantic Wire takes a look at weekly top movers in the Dachis Group Social Business Index. Each Monday, we dig a bit deeper to into ranking changes. This week The Atlantic Wire discussed shifts in the SBI score from NBC Universal, Nike, and BMW. However,
Social Landscape Review: Q4 2011
Blog PostHere we go; the big 2011 wrap-up of changes to the social landscape. Dive in, remember, and look forward to 2012, as this year has been one filled with massive changes to the space, and the next promises to be just as big. For the rest of the year, check out Q1, Q2, and Q3. Enjoy!
Two Straightforward but Underused Social Program Amplification Strategies
Blog PostI’m sure you’ve heard the line that the best customer is an existing customer. Well it’s true and this logic can be extended to your employees and/or your most loyal followers within social communities when it comes to amplifying your social programs. Think about it, for a company, employees are family and rabid customers are
Social Landscape Review: Q3 2011
Blog PostNow that we've had some time to absorb the changes in the space during Q3, let's take a look back at the big announcements, compare the new landscape to the changes from the second quarter, and project what will have the most impact for Q4 of 2011. In a sentence, Facebook's f8 developer conference contained more sweeping changes to the largest social platform (now 800 million users) since its launch in 2004.
How to plan for Twitter media
Blog PostBrands must plan for Twitter media integration to maximize advertising investments.
Social Business Intelligence: Positioning a Strategic Lens on Opportunity
Blog PostRecently I've been tracking the growth of social analytics and the means of delivering well on it. Connecting it to the needs of the business is the next step beyond basics of collating, aggregating, and identifying patterns in what the world is doing that affects your organization. On ZDNet recently, I explored the rapidly growing trend of big data. Collectively, big data represents a set of highly innovative new ways that companies are developing to distill value from the sheer scale, richness, and complexity of today's vast networks of people and their data, of which the Internet is just the biggest example. It is social media in particular, however, where big data and business value intersect.
Looking to the Frontiers of Social Business
Blog PostRecently I've been taking a close look at what is coming next in social business. While social media has grown to become standard in just about every company's business portfolio, it's just as clear that things are not standing still. The business blogs and customer forums of a half decade ago are still here (and still important), but the larger strategic discussion has moved on well beyond them to more transformative thinking, with approaches to match.
Social Landscape Review: Q2 2011
Blog PostLet's take a look back at the social landscape from Q2 2011 so we can paint a picture of what Q3 has in store.
Why should I follow or like you?
Blog PostEven now, some organisations are still making their first tentative steps into online engagement with their customers using social media and through social networks. They are easy to spot – look for the pleading calls to action, asking you to follow them on Twitter, like them on Facebook or subscribe to their YouTube channel. But what exactly is in it for me? Why exactly should I follow or like you?
Social Media’s Growing Impact on the Top Global Brands
Blog PostDue to the downturn in the economy and the rippling shifts in consumer priorities, companies must be more aware of the multiple primary forces that influence a brand’s power. Business is rapidly changing, but the principles of powerful brands still stay the same. Interbrand is the world’s largest brand consultancy that annually ranks brands according to the financial performance of the branded products or services, the role of brand in the purchase decision process, and the strength of the brand. Interbrand’s brand strength components have undergone an update for 2010 to better reflect the factors that are reshaping the marketplace. These factors now include proliferation of social media, which underlines the growth of social media over the last couple years.
