Freeing the flow of information so more people can act on it is a major benefit of social business design. Social technologies combined with corporate culture that supports information sharing behaviors enables a networked infrastructure. The networked infrastructure helps break down information silos to create a marketplace for information exchange.
One key theme from last week’s Web 2.0 Expo event in San Francisco is that the winning business models must create more value than they capture. Creating vast amounts of external value requires a business to have a keen understanding of what people want. Social technologies enable businesses to capture this information directly from constituents at scale.
At the recent Web 2.0 Expo in San Francisco, I had the opportunity to record this video interview with Ross Mayfield, the CEO of SocialText. During our talk, we discuss interesting topics, such as microblogging and the creation of the term “Enterprise 2.0.”